About Us
Keeping Fingers Warm since 2018
Wayne Wexler
Creator of Well Designed Wood
Wayne's wife is an artist herself, oftentimes spending her weekends at craft fairs. It wasn't long before Wayne realized that a great way to spend more time with his wife would be to start making a product of his own. Beer drinking was a good place to start, and so, at the end of 2018, Well Designed Wood was born! In his free time he loves surfing, hanging out with his family, and being the funniest person in the room.
Dustin Wexler
CEO of Well Designed Wood
The oldest of the sons Dustin jumped at the chance to help out in 2021 and stayed on ever since. Armed with a degree in design his program knowledge has helped with our engravings and digital assests. The least enthusiastic of the 3 when it comes to woodworking his talents shine in terms of planning, new product development, and sitting on the porch with a great cocktail. In his free time he also enjoys surfing, working out, and making cocktails.
Jake Wexler
@averagedesignedwood
Jake played a crucial roll in his time at Well Designed Wood. With a background in industrial engineering he streamlined our processes making them efficient as possible, normally this wouldn't be a difficult task but since we invented The Gripper there was no blueprint and he had to start from scratch. He is now a woodworking artist on instagram focusing on UFO's and Star Wars. Check out his instagram page @averagedesignedwood and snag one if his one of a kind pieces of art....but you have to be quick they sell out in seconds!
How it began
To the left is the first Woody ever created. It took 3 days to make (pictured left), barely fit in a person's hand and was sealed off at the bottom with a round(ish) piece of wood. Needless to say, there were improvements to be made, and we were happy to do it! Next came the Gripper, because beer wasn't comfortable enough in your hand already. This "invention" was so different and unique we went a ahead and got it patented! Over time, we really dialed it in, our measurements became more exact and our tolerances got tighter (still leaving plenty of room for artistic freedom, of course). We still believe we are getting better every day, taking pride in our work and hoping that you have as much fun using your Woody as we had making it!
Our Story
We never planned on making wooden Beer Drinking Accessories. We were never even all that good at woodworking. But we had a vision and after plenty of mistakes and even more learning, we slowly turned a hobby into something resembling a business. But it was more than that because we were having fun. You hear a lot about "family businesses", but we never imagined that we could become one. 95% of our "business" meetings happen while sitting around a fire which beats Zoom calls any day if you ask us. Recently Jake has stepped back to pursue another endeavor, Leaving Dustin and Wayne to keep pushing the limits of drinking and woodworking.
Our mission
Our goal is two-fold, but it is simple: Keep beers cold, keep fingers warm. That's it. And we also want to equip people with the most unique Beer Drinking Accessories that will get their friends and family talking, so actually it's three-fold. Oh, and we want people to have fun, so then...four-fold? However many folds, we are dedicated to each of them. We get a lot of satisfaction knowing that people are enjoying our products and the more people that learn about us, the better. We are now expanding into other wooden drinking accessiories and show no signs of stopping until everyone has a unique drinking experience!